INVEST IN
CLEANING WATER

PATENT PROTECTED
+ DIFFERENTIATED MARKETING
+ HALF SHIPPING COST
+ SAME CONVENIENCE

Cleaning Water’s technology enables protected differentiated marketing and increased profits from online sales.


MARKET

The annual US spray cleaner market is $3–7 billion, with 0.5–1.7 billion units sold. People use spray cleaners for convenience and effectiveness.
MARKET GAPS

Lack of product differentiation hampers customer acquisition and loyalty, while high shipping costs erode online profits.

SOLUTION

Cleaning Water’s patented technology enables protected marketing claims for improved customer acquisition and retention and increased profits from online sales.

Cleaning Water is a user-friendly, fume-free spray cleaner made using taste-tested chemistry. Cleaning Water is for individuals concerned about the health risks associated with spray cleaners. Cleaning Water is 90% lighter than traditional spray cleaners, cutting shipping costs by half and increasing profits from online sales.

VALUE TO STRATEGICS

Cleaning Water’s patented technology is an ideal fit for consumer-packed goods companies like Procter & Gamble, Clorox, SC Johnson, Reckitt, Unilever, aiming to maintain or grow their customer base and make online sales more profitable.

OPPORTUNITY

The goal of this website is to raise capital and market 150,000 units of Cleaning Water (sold in packs of 3). This 150,000-unit market effort will be used to showcase the strength of Cleaning Water’s protected market position.

Once marketing data is available, we will approach consumer packaged goods companies to out-license or sell the technology. With a target timeline of 24–42 months, we estimate the technology to be worth $60–620 million.


COMPARABLE DEALS
Seventh Generation to Unilever in 2016, reported for $700 M+

Method to SC Johnson in 2017 for an undisclosed amount

Mrs. Meyer's to SC Johnson in 2008 for an undisclosed amount

LEARN MORE ABOUT CLEANING WATER

INVESTMENT OUTLINE

TECHNOLOGY OUTLINE

HUMAN TASTE-TESTING VALIDATION

PROVISIONAL APPLICATION 1

PROVISIONAL APPLICATION 2

biOOrg3.14